White Papers

"Creating the Strategic Framework for Success:  Vision, Mission, Values, Goals, Strategies, Plans"

It all starts here -- with a clear, written vision of what you want your business to stand for, what you are going to do to achieve that vision, and the values that define your relationship with your clients and customers. These defining characteristics of your business set the direction for your business and marketing plans, the team-building of your staff, and the image your marketplace has of your business. This paper presents ideas on how to craft your vision-mission-values statements, with examples written by national corporations and organizations for reference. My favorite: Disney's vision "To Make People Happy!"

Does Your 60-Second Elevator Speech Hit the Target??

It's not about you, it's about the value you can bring to your client.  Here are some tips on how to make your listener want to learn more!

The Marketing Process: Communicating Your Message to the World

Marketing actually involves 3 stages: First, planning well what your message should be and how to communicate it; then, implementing it effectively and efficiently to develop trust and convert a prospect to a client; and lastly, achieving a sale through a win/win contract. What's your unique value message? This paper discusses each stage and the decision points involved in each to create a marketing structure to achieve the goals you want for your business throughout its life span from start to ownership transfer.